Some sandwiches are classics, like the prawn mayonnaise sandwich that has continuously been the best seller for M&S since its introduction in 1981. Some are not.
Asda released a 60p limited edition ‘crispwich’ in 2010. Consisting of four slices of buttered white bread and a sealed packet of ready salted potato crisps, the product required the customers to assemble it themselves!
M&S Simply Strawberry Jam
To adapt to the credit crunch in 2009, M&S launched a Simply Strawberry Jam sandwich priced at only 75p. Simple by name and simple by nature, this sandwich consisted of two slices of white bread spread with butter and strawberry jam. While the M&S spin department described it as a ‘comfort food’ and a ‘childhood favourite’, nutritionists were not happy with its sugar content.
The Simply Strawberry Jam sandwich failed to sell and only lasted a few months.
Tesco Lasagne Sandwich
Tesco launched a ‘lasagne’ sandwich in July 2010. Priced at £2.50, the Italian-inspired product consisted of minced beef, pasta sheets and a creamy sauce (seems Italian) — between slices of white bread (what?).
The Italian food producer’s association Federalimentare was not amused at the weird product and said it was not worthy of being associated with the classic Italian dish!